Pricing Policy

Sohn's Heirloom Bedding
Chicago, Illinois
(312) 421-0880 or (773) 278-0881

You might ask yourself how can SOHN'S HEIRLOOM sell a bed for a third of the cost of others? Well, let me explain our pricing.

First of all, you are really buying at wholesale. We cost our handcrafted made one at a time beds by adding up materials and labor. Then, we add in our overhead. Next, we add in added cost of selling direct to the public. These costs are low because:

1. Our showroom is in our factory.
2. We limit our hours to peak times.
3. We do no advertising to the trade.
4. We do no retail advertising.
5. We eliminate returned merchandise with our superior construction techniques.
6. We have little to no waste of raw materials.
7. All of our beds are custom made-to-order. This eliminates costly inventory that does not sell quickly (or sell at all).
8. We eliminate the retailers mark-ups and profit.
9. We price all of our beds using the same low cost factors and do not have to make up profits on premium beds to offset losses on lower-end promotional beds.

Do not be afraid of our low prices. This is the real deal. Not the most expensive, just the best.

I pledge to you the best product possible at the best price possible.

Yours truly,

Larry Sohn
Owner

© 2005 Sohn's Heirloom Bedding